The Link Building Landscape in 2014
Backlinks used to be compared to the votes counted in a democratic election.
The candidate who chalked up the most won and prior to the Google penguin algorithm update of April 2012, bulk backlinking was a typical search engine optimisation strategy employed by many agencies and freelancers to achieve high rankings for businesses.
What is Required to Rank in 2014?
Today it's better to have a hand-full of quality, relevant links than hundreds of off topic ones.
Indeed, if obtained naturally pertinent inbound linking can help catapult your Website to the front page of search engines like Bing, Google and Yahoo, driving highly targeted traffic to your product or service.
However, get it horribly wrong by building irrelevant links, or too many with the same anchor text and you could find yourself languishing on page 25 of the search results for a low competition, long tail keyword phrase.
Are You Looking for Relevant Backlinks to Build Your Website's Online Authority?
We offer a tailored outreach service with a focus on quality and only take on a limited number of new clients.
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